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The unique story of AVEENO® began back in 1945, with the introduction of the Soothing Bath Treatment. This natural bath additive contained 100% colloidal oatmeal (“colloidal” means milled to an ultra-fine powder), known for
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In 2000, AVEENO® utilized its expertise in natural colloidal oatmeal and other skin protectants to launch a line of baby products to gently cleanse, moisturize and protect baby’s delicate skin. This represented the first
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